Healthwise Leadership Team
Healthwise continually breaks new ground in key patient education areas, including web standards for online health content, industry initiatives like the HL7 Infobutton Standards Project, and the development of the Information Therapy initiative. Meet the people who drive our organization forward.
Our executive team
Donald W. Kemper, MPH
Chairman and Chief Executive Officer
Recognized for his visionary approach to self-care and medical consumerism, Don Kemper has worked
tirelessly on a global scale to define and promote what people can do to improve their own health.
Coauthor of the seminal book on information therapy, Don is keenly focused on improving the quality
of patient engagement in health care.
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Jim Giuffré, MPH
President and Chief Operating Officer
Jim Giuffré embodies the mission, the culture, and the spirit of innovation at Healthwise, leading the company’s newest generation of consumer health information products and services. Under Jim’s direction, Healthwise has developed new solutions that integrate health content, tailored messaging, and virtual coaching at every moment of care and through every medium: online, at the point of care, in print, and via telephone.
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A. James Balkins III
Chief Strategic Officer and Chief Financial Officer
With more than 25 years of executive leadership, Jim Balkins brings to Healthwise his considerable expertise in corporate governance, strategic planning and development, and evaluation of international business strategies. Jim oversees the identification, analysis, and growth of new business
opportunities.
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Martin J. Gabica, MD
Chief Medical Officer
Throughout his career, Dr. Marty Gabica has been an innovative and impassioned family physician and
patient advocate, dedicated to helping people take an active role in health care decisions. Dr. Gabica’s
unique perspective infuses the Healthwise medical team—and the entire company—with a
commitment to the Healthwise mission as we develop, maintain, and review our consumer health
information.
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Molly Mettler, MSW
Senior Vice President
Molly Mettler is an ardent proponent for a transformation in the role of the health care consumer
from a passive recipient to one who’s stronger, more active, and more involved in his or her own care.
A tireless advocate for consumer empowerment, Molly is a renowned authority, writer, and speaker
on vital aging, medical self-care, health consumer issues, doctor-patient communication, and
information therapy.
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Karen Baker, MHS
Senior Vice President
Karen Baker has always believed that information has the power to make a difference. Under Karen’s
tenure, Healthwise has instituted extensive usability studies and user testing to make sure that our
design, words, and images are easy for people to understand and use to manage their health.
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Leslie Kelly Hall
Senior Vice President
Leslie Kelly Hall’s vision, imagination, and experience in health technology and marketing, including her
tenure as hospital chief information officer, perfectly position her to lead product management and
marketing. Leslie guides the development of all of the company’s consumer health information
products and services.
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Neal Benz
Chief Technology Officer
A seasoned executive for numerous software companies—from start-ups to established
enterprises—Neal Benz has more than 25 years of leadership experience. Neal’s technical know-how
is a critical component in the execution of Healthwise’s mission to help people make better health
decisions.
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Eileen Casal
General Counsel
Eileen Casal brings with her a reputation for legal excellence in the high-tech and software licensing
world, and a passion for quality health care. As general counsel, Eileen manages strategic business and
legal-related matters for Healthwise, guiding the organization in the areas of corporate law and
governance, business transactions, and contract management.
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Healthwise Board of Directors
The members of the Healthwise Board of Directors guide Healthwise business strategies and ensure that our work remains focused on helping people make better health decisions.
Donald W. Kemper, Healthwise
Archie Clemins, President, Caribou Technologies, Inc. (Admiral, United States Navy, Retired)
Ted Epperly, MD, Program Director & CEO, Family Medicine Residency of Idaho
Jim Everett, CEO, Treasure Valley Family YMCA
Edward B. Gellert, President, CIPRA Advertising
Daina Middleton, Global CEO, Performics
Ruth Prince, International Admissions Counselor for Boise State University
Patricia Raino, Transportation System Planner (Retired)
Kristi Saucerman, President & CEO, Auction Frogs
Steven Schneider, MD, Medical Director, Idaho Medicare Patient Safety and Care Transitions, Qualis Health
Richard (Rick) A. Skinner, Attorney at Law